Bellevue University
CIS 405
E-Commerce
Prerequisites: None
Credit: 3
Catalog Description:This course is designed for both
technical and business students. Students
will explore the core technologies and business practices that support commerce
using the Internet. The course equips the student with the knowledge necessary
to understand and evaluate electronic commerce business models and projects.
Mission:To inspire, enable, and actively engage
learners to pursue a quality technical and business education by introducing
the knowledge, skills, and understanding critical to being a valuable
contributor to their chosen profession and society.
Purpose: This
course will enable students to understand basic concepts and key drivers of
e-commerce, help identify major market and enterprise issues that impact
e-commerce, and address critical technology issues that enable business
transformation.
Objectives:
Students who
successfully complete this course will be able to:
1. Indentify
fundamental terms and concepts used in e-commerce.
2. Compare and contrast the types of business
models and e-commerce models being used today.
3. Analyze important strategic planning
factors when implementing e-commerce initiatives.
4. Describe current networking
technologies and their effects on e-commerce implementations.
5. Recommend appropriate technical
resources for e-commerce projects.
6. Evaluate e-commerce projects for
financial and technological feasibility.
Course
Outline:
I. Fundamental technical terms and concepts
used in e-commerce
A. Networking standards and protocols
B. Security standards and protocols
C. Scripting languages
D. Databases
E. Systems integration
II. Fundamental business terms and
concepts used in e-commerce
A.
Legal and
regulatory considerations
B.
Branding,
customer profiling, marketing techniques
C.
Needs
analysis
D.
ROI
E.
Cost/benefit
analysis
F.
Knowledge
management
G.
Outsourcing
and partnering
H.
SWOT
analysis
I.
Logistics
J.
Business
process reengineering
K.
Business
models and best practices
III. E-commerce implementation considerations
A.
Application
development methodologies
B.
Customer
relationship management
C.
Technology
project management
D.
Online
transactions
IV.
E-commerce technical
infrastructure
A.
Server and
client scripting
B.
Hardware
and software
C.
Maintenance,
backup/recovery, disaster planning
D.
Distributed
and legacy information systems
E.
Privacy and
security issues, standards, and protocols
F.
Database
management
General Assignments and Evaluation of
Student Work: Students
will be expected to read the assigned materials, complete homework assignments,
and pass quizzes and tests to validate their comprehension of e-commerce
terminology and concepts. In addition,
students are expected to research information on current topics in e-commerce
and present the results of their research to the class. Students will participate in discussions of
the various business and technical aspects of e-commerce. Students are expected to apply their
knowledge of e-commerce to case studies of current e-commerce businesses as
well as make recommendations for e-commerce projects and initiatives.
Course/Program Assessment: The quizzes, tests, homework assignments, research
requirements, case studies, and student presentations will be aligned with the
course objectives. Instructors will
monitor student progress toward the course objectives. The course objectives themselves are based
on input from business advisors to the university, research done by consultant
groups, and standards set by industry certifications. The objectives will be reevaluated regularly to ensure that they
remain valid in a rapidly changing business environment.
Signatures:
______________________________________________________________________
Originator Date
______________________________________________________________________
Assistant Director Date
______________________________________________________________________
Academic Review Committee Date
____________________________________________________________________________
Chair, APC Date
______________________________________________________________________
Director, Center for Information
Technology Date
______________________________________________________________________
Provost Date
Resources
Required Texts and/or Materials:
Electronic
Commerce, Fourth Annual
Edition by Gary P. Schneider, published by Thomson Course Technology, 2003,
ISBN 0-619-15955-3.
Bibliography:
http://www.w3schools.com – A web site for
tutorials in HTML, XML, and various scripting languages.
http://www.informationweek.com/ - A
print and online magazine specializing in IT business information.
http://computer.howstuffworks.com/
- A web site for explanations of how various technologies work.
http://www.comptia.com – A technical
certification and training organization.
http://www.course.com – The publisher of the
textbook.
http://news.bbc.co.uk/2/hi/business/default.stm
- BBC business news.
http://www.nytimes.com/business/ -
New York Times business section.
http://www.techweb.com/ - Web site for
business technology news.
